Fueling the Flames of Hope: Alabama Firefighters Join Forces for Pink Ribbon Project

Fifteen fire departments across the state are raising money for local, lifesaving breast cancer research

The Breast Cancer Research Foundation of Alabama (BCRFA) is proud to announce its partnership with fire departments across the state for the annual Pink Ribbon Project t-shirt campaign. This campaign, in honor of Breast Cancer Awareness Month in October, aims to raise funds for breast cancer research right here in Alabama.

Participating fire departments will sell limited edition Pink Ribbon Project t-shirts to the public. Short sleeve t-shirts are $15 and long sleeve t-shirts are $20. All proceeds from these sales will fuel life-saving breast cancer research.

The Pink Ribbon Project ignited in 2010 when several fire departments approached BCRFA with the idea of a city-wide fundraising effort to bolster breast cancer research. Their commitment was clear: all funds raised would remain in Alabama, strengthening the state’s ability to attract top-notch researchers and advance critical research initiatives. The project officially launched in 2011, and has since raised over $603,000.

While the t-shirt designs have evolved over the years, the core mission of the Pink Ribbon Project remains unchanged: to raise both awareness and funds for breast cancer research across the state.

Community members and businesses are encouraged to show their support by visiting their local participating fire stations, purchasing a Pink Ribbon Project t-shirt, and taking a photo with the brave firefighters. Photos shared on social that tag the BCRFA (@BCRFAlabama) may be featured by the organization.

2023 Pink Ribbon Project t-shirts are available at these participating fire stations:

• Abbeville Fire & Rescue
• Adamsville Fire & Rescue
• Brighton Fire & Rescue
• Brookwood Fire Department
• Center Point Fire District
• Central Fire Department
• Clanton Fire Department
• Eufaula Fire & Rescue
• Fairfield Fire Department
• Foley Fire Department
• Greenville Fire Department
• Helena Fire Department
• Hoover Fire Department
• Pelham Fire Department
• Poarch Creek Fire Rescue