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Big win for breast cancer research! Over $115,000 raised at 14th annual Pink Palace Casino Night

300 guests joined the Breast Cancer Research Foundation of Alabama for an elegant evening of gaming, dancing, food and fun!

The Breast Cancer Research Foundation of Alabama (BCRFA) is excited to announce that the 14th annual Pink Palace Casino Night raised $115,235 to fund local, lifesaving research across the state! The event, which took place on Saturday, March 11, at Soiree Event Gallery in Hoover, was attended by 300 guests, many of whom are breast cancer survivors.

The night was filled with fun and excitement as guests tried their luck at casino gaming, placed bids on nearly 100 silent auction items, and danced the night away to band II DA MAXX. Presented by the O’Neal Comprehensive Cancer Center at UAB, Renasant Bank,and Tameron Honda and Hyundai, Pink Palace Casino Night is one of the BCRFA’s largest fundraisers with all proceeds going to fund innovative breast cancer research at institutes from Huntsville to Mobile, including recent grant awards to Birmingham’s O’Neal Comprehensive Cancer Center at UAB, CerFlux, and Southern Research.

“We are thrilled with the success of this year’s Pink Palace Casino Night,” said BCRFA Board Chair Brian Grainger. “The generosity and support of our community never ceases to amaze us. The funds raised will go a long way in supporting early-stage breast cancer research and improving outcomes for those affected by this disease.”

“The funds raised will go a long way in supporting early-stage breast cancer research and improving outcomes for those affected by this disease.”

Brian Grainger
chair, BCRFA board of directors

“An estimated 4,500 Alabama women will receive a breast cancer diagnosis this year alone,” said Beth Davis, President & CEO of the BCRFA. “Through our fundraising at events like Pink Palace Casino Night and investments in research, the BCRFA is meeting a critical need by accelerating science towards a cure.”

Members of the 2023 Pink Palace Casino Night Committee, BCRFA staff, and volunteers
(L-R back row: Vivian Davis, Sonja Jordan, Renee Steed, Cheryl Morton, Diane Dudney, Wright Rouse, Brandy Key; (front row) Beth Davis, Deidra Sanderson, Celya Caston)

Thanks to the efforts of the event committee, board of directors, generous sponsors, and dedicated community members, this year’s fundraising total is the highest in the event’s history.

View more photos on our Facebook page.

About the Breast Cancer Research Foundation of Alabama
Founded in 1996, the Breast Cancer Research Foundation of Alabama (BCRFA) is a nonprofit organization whose mission is to find a cure for breast cancer by funding promising breast cancer research in Alabama and raising community awareness and funding for that research. BCRFA funds promote a comprehensive approach to battling breast cancer by fueling collaborative and innovative research to help diagnose, treat, prevent, and eradicate the disease. Thanks to generous community support, BCRFA’s lifetime investment in life-saving research is nearly $14 million. All funding stays in Alabama, but the impact is worldwide. Learn more about our mission and breakthroughs at www.bcrfa.org.

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