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Calera Goes Pink Campaign Raises $57,000 in 13th Year Supporting Local Breast Cancer Research

Calera’s Continued Community Efforts Power Lifesaving Breast Cancer Research in Alabama

The City of Calera proudly announces its successful collaboration with the Breast Cancer Research Foundation of Alabama (BCRFA) for the 13th consecutive year, achieving a significant milestone of raising $57,000 during the Calera Goes Pink! campaign.

Every October, in celebration of National Breast Cancer Awareness Month, the City of Calera mobilizes community members, businesses, and schools to organize various events including t-shirt sales, golf tournaments, disc golf competitions, and various other “pink” fundraisers. Since its inception in 2010, Calera Goes Pink has successfully raised nearly $600,000.

Calera Goes Pink revenue supports the BCRFA’s mission to raise funding and awareness for critical breast cancer research across the state. One in eight women will be diagnosed with breast cancer in their lifetime. The BCRFA invests in research that drives groundbreaking advancements to ultimately save lives. All funding stays in Alabama, but the impact is worldwide.

“Through Calera Goes Pink, every dollar speaks volumes in the fight against breast cancer, fueling research that brings us closer to breakthroughs and brighter tomorrows,” said Kate Kiefer, BCRFA board member and Calera Goes Pink organizer. “On behalf of the BCRFA, I want to thank the City of Calera for their unwavering generosity over the past thirteen years. Together we are building a future free from this devastating disease.”

This year’s campaign kicked off with the third annual Disc Golf Goes Pink disc golf tournament presented by Bham Now and Vulcan Imaging Associates – Women’s. Disc golfers from Calera and beyond competed for a great cause at Oliver Park and George W. Roy Recreational Park on September 9.

On October 13, Calera High School hosted their annual “Pink Out” football game, this time against Briarwood Christian School. The month-long festivities concluded at Timberline Golf Club for the Calera Goes Pink! Golf Tournament on October 15.

In addition to generous contributions from individual community members, major corporate and community partners included Active Air, A.C. Legg, Bham Now, Central State Bank, Lhoist North America, Dianne Mooney, Saginaw, Volare Wealth Advisors, Vulcan Imaging Associates – Women’s, Wiregrass Construction, and Workplay.

About the Breast Cancer Research Foundation of Alabama
Founded in 1996, the Breast Cancer Research Foundation of Alabama (BCRFA) is a nonprofit organization whose mission is to find a cure for breast cancer by funding promising breast cancer research in Alabama and raising community awareness and funding for that research. BCRFA funds promote a comprehensive approach to battling breast cancer by fueling collaborative and innovative research to help diagnose, treat, prevent, and eradicate the disease. Thanks to generous community support, BCRFA’s lifetime investment in life-saving research is nearly $14 million. All funding stays in Alabama, but the impact is worldwide. Learn more about our mission and breakthroughs at

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