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Calera Goes Pink Raises Over $60,000 For The BCRFA

Calera Goes Pink Raises Over $60,000 for the BCRFA

City of Calera hosts month of events, including inaugural disc golf tournament, to fund local, lifesaving breast cancer research across the state

The City of Calera and the Breast Cancer Research Foundation of Alabama (BCRFA) again partnered for the 11th Annual Calera Goes Pink celebration raising $61,726 to fuel breast cancer research across the state.

Each October, National Breast Cancer Awareness Month, the City of Calera rallies community members and partners, including local public schools, to host t-shirt sales, golf and disc golf tournaments, pink trinket sales, and more. Since 2010, Calera Goes Pink has raised $479,984 to support the BCRFA’s mission of raising funding and awareness for critical breast cancer research in Alabama.

Kicking off the festivities this year was Disc Golf Goes Pink, the inaugural disc golf tournament benefiting the BCRFA, presented by Ideal Insurance Agency, LLC. Over 100 disc golfers from Calera and beyond competed for a great cause at Oliver Park and the new George W. Roy Recreational Park.

On October 15, Calera High School hosted their annual “Pink Out” football game, facing off against Wetumpka High School. The month of pink culminated with the “Calera Goes Pink!” Golf Tournament, presented by Active Air of Calera.

“This year, the community of Calera has united behind the BCRFA like never before,” said Kate Kiefer, BCRFA board member and Calera Goes Pink organizer. “With one in eight women being diagnosed with breast cancer during their lifetime, everyone knows someone affected by this disease. I am so proud to be a part of such an important grassroots effort to fund research and ultimately save lives.”

Money raised from Calera Goes Pink helps fund a multitude of studies aimed at improving patient care, diagnostics, and treatment leading to healthier, longer lives for the women and men diagnosed with breast cancer. BCRFA-funded institutes include the O’Neal Comprehensive Cancer Center at UAB (Birmingham, AL), Auburn University (Auburn, AL), CerFlux (Birmingham, AL), HudsonAlpha Institute for Biotechnology (Huntsville, AL), Mitchell Cancer Institute at the University of South Alabama (Mobile, AL), Southern Research (Birmingham, AL), and the University of Alabama (Tuscaloosa, AL).

In addition to the generous support from individual community members, major corporate and community partners included A. C. Legg, Inc., Alfa Insurance, Bertolone’s Classic Italian, Calera Dental, Calera Orthodontics, Calera Auto, Central State Bank, D.R. Horton, Dynamic Discs Iron City, Laura E. Hinton RFG Advisory, Lhost North America, Neil Bailey Insurance and Investments, Nichols Outfitters, Camper and Mary Chollet O’Neal, Realty South, Saginaw Pipe Company, Stokes Automotive, and Workplay.

Calera Goes Pink check presenation with City of Calera
Representatives from the City of Calera present a check to the BCRFA. (L-R: Desaree Jackson, Principal, Calera Middle School; Brandy Cost, City of Calera; Sean Kendrick, Fire Chief, City of Calera; Kate Kiefer, BCRFA Board Member and Calera Goes Pink organizer; Jon Graham, Mayor, City of Calera; Krista Townsend, Asst. Principal, Calera Elementary School; Haley Franks, Principal, Calera Intermediate School; Joe Kruse, Timberline Golf Director)

About the Breast Cancer Research Foundation of Alabama
Founded in 1996, the Breast Cancer Research Foundation of Alabama (BCRFA) is a nonprofit organization whose mission is to find a cure for breast cancer by funding promising breast cancer research in Alabama and raising community awareness and funding for that research. BCRFA funds promote a comprehensive approach to battling breast cancer by promoting collaborative and innovative research to help diagnose, treat, prevent, and eradicate the disease. With community support, BCRFA has invested over $12 million in life-saving breast cancer research. All funding stays in Alabama, but the impact is worldwide. Learn more about our mission and breakthroughs at

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