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Shop till you Drop at Pink Private Shopping Night


Birmingham, AL — As a part of its ongoing support of breast cancer research, Belk, Inc. will host its eleventh annual Pink Private Shopping Night to benefit the Breast Cancer Research Foundation of Alabama (BCRFA).  In celebration of Breast Cancer Awareness Month, shoppers can have VIP after-hours access on Sunday, October 9th, 2016, from 6:30 until 9:00 p.m., at Belk at The Summit. Belk has provided longstanding support of breast cancer research, totaling over $400,000 since 2006, including annual grant funding and proceeds of the Private Shopping Night.

“The BCRFA is elated to once again be part of this fabulous opportunity provided by Belk,” said Kate Kiefer, BCRFA Board of Directors President.  “This has become a ‘can’t miss’ event for our supporters and Belk fans. The after-hours private shopping is a VIP experience with by live music from Goodfellas, incredible food by Kathy G & Company, and beverages compliments of United Johnson Brothers, Coca-Cola Bottling Company and ALABev. An exciting new addition to this year’s shopping night will be a Fashionably Pink fashion show, featuring day to night outfits modeled by breast cancer survivors. ”

Tickets are just $25 and can be pre-ordered online at or by calling 205-996-5463. Tickets will also be available at the door on the night of the event. All ticket sale proceeds benefit the Breast Cancer Research Foundation of Alabama and fund live-saving breast cancer research in Alabama.

Belk’s generosity extends even further for guests, featuring:

  •          Incredible savings throughout the store
  •          Free gift wrapping on purchases made during the event
  •          $20 Belk Gift Cards to the first 50 attendees
  •          $20 Donations for a glass of champagne will receive a chance to win a diamond and tanzanite bracelet, valued at $1,875
  •          Door prizes including Belk gift cards, home goods and other fine gifts
  •          Fashionably Pink: Day to Night fashion show

“Fighting breast cancer is a key part of Belk’s community giving mission, and we’re pleased to continue our support of the outstanding work of BCRFA by hosting our annual pink shopping night at the Summit,” said Susan Held, store manager of Belk at The Summit. “We invite everyone to come out to enjoy this fun event and help a great cause.”

About the Breast Cancer Research Foundation of Alabama

The Breast Cancer Research Foundation of Alabama supports a comprehensive approach to battling breast cancer through support of collaborative and innovative research to help diagnose, treat, prevent and eradicate the disease. Since its inception in 1996, the BCRFA has raised over $5.8 million to fund research at the UAB Comprehensive Cancer Center and with their collaborative partners. All funds raised stay here in the state of Alabama, but the research will have a global, life-saving impact.

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