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Record Breaking $1,000,000 from 2018 Fundraising Efforts


On Friday, January 18, the Breast Cancer Research Foundation of Alabama (BCRFA) presented its largest donation ever of $1,000,000 to the O’Neal Comprehensive Cancer Center at UAB. (Center naming pending approval of the University of Alabama System Board of Trustees upcoming meeting.) Since its inception in 1996, the BCRFA has made an annual donation to research with proceeds from all its fund-raising efforts during the prior year, including sales of specialty breast cancer research license plate, BCRFA events, and from individual and community support. This year’s contribution brings the Birmingham-based organization’s cumulative total for research at UAB to more than $8.7 million.

“The Breast Cancer Research Foundation of Alabama is critical in making our breast cancer research program one of the best in the country,” said Michael Birrer, M.D., Ph.D., the director of the O’Neal Comprehensive Cancer Center at UAB. “BCRFA is a perfect example of motivating the community to support new and evolving research. Without their support we could not conduct important pilot studies or provide bridge funding. ”

Community support during 2018 included twenty Alabama fire departments who participated in the Pink Ribbon Project, selling t-shirts during October to raise funds and awareness, along with dozens of other businesses, schools, churches and individuals that used grassroots fundraising to raise money for breast cancer research.

“As a breast cancer survivor myself, I am thrilled that we are able to invest one million dollars in life-saving breast cancer research this year,” stated Jill Carter, BCRFA board president. “Without the support of our sponsors, donors and community partners, this record-breaking donation would not be possible.”

Several corporate and community partners of BCRFA include: Tameron Automotive, The Thompson Family Foundation, Sirote & Permutt, The Alabama Power Foundation, Renasant Bank, Wind Creek Wetumpka, Protective Life Foundation, Thrivent Financial, Spectrum Reach, and iHeart Media, among many others.

Approximately one half of the total donation of $1,000,000 was raised through the BCRFA specialty car tag sales. Available at DMVs across the state, over 12,500 vehicles in Alabama sport the Breast Cancer Research tag. 100% of funds received by the BCRFA from tag sales are invested in research.

The BCRFA supports a comprehensive approach to battling breast cancer through collaborative and innovative research to help diagnose, treat, prevent and eradicate the disease. All of the funds raised remain in Alabama, supporting local research, which in turn makes a national impact.

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