Community partners across Alabama aim to fund breast cancer research in October

Organizations statewide are going pink this Breast Cancer Awareness Month

October, also known as National Breast Cancer Awareness Month, is a national initiative marked by unity, support, and a wave of pink across the country. Alabama is no exception. In Alabama, businesses and organizations are coming together to raise funds for pivotal, local breast cancer research. The Breast Cancer Research Foundation of Alabama (BCRFA) has partnered with over 30 unique organizations, ranging from schools and banks to car dealerships and kickboxing studios, who are all ready to make a huge impact. The funds raised by these organizations will support innovative research in breast cancer diagnostics, therapies, and prevention methods, ultimately saving lives. Every dollar stays in Alabama, but the impact is worldwide.

“The Breast Cancer Research Foundation of Alabama is excited to support local research and awareness efforts during Breast Cancer Awareness Month, and is grateful to those joining us in the fight against breast cancer,” said Beth Davis, President & CEO.” She continued, “Seeing our partners dedicated to this mission is greatly inspiring and gives me hope for a brighter future for those diagnosed with breast cancer, made possible through funding groundbreaking research.”

The BCRFA invested $1.125 million in 22 unique projects across seven established Alabama institutions in 2024, made possible in part because of its Breast Cancer Awareness Month partners. The organization has plans to announce its 2025 grant awards in December, once again demonstrating its continued commitment to funding lifesaving research.

“Investing in research remains essential,” continued Davis. “But Breast Cancer Awareness month also reminds us to champion survivors, remember loved ones who bravely fought, and encourages our communities to take action against breast cancer, together.”

One in eight women and one in 726 men will receive a breast cancer diagnosis in their lifetime. Almost 5,000 women will be diagnosed this year in Alabama. Fortunately, significant progress in research and early detection methods has led to a steady decline in breast cancer deaths. While 30 years ago 4 out of 5 patients did not survive the disease, survival rates have now been reversed. Today, 4 out 5 patients overcome a diagnosis.

The BCRFA looks forward to partnering with individuals, alongside business and community partners committed to advancing life-saving research across Alabama. Individuals can participate in each of the community events below. Additional opportunities to support the BCRFA include making a donation, purchasing the Breast Cancer Research license plate, wearing pink apparel from the BCRFA store, or creating a fundraiser.

BCRFA-Hosted Breast Cancer Awareness Events

• Revvin’ 4 Research (Pelham) – On Sunday, September 28, hundreds of motorcyclists from across the state will join the fight against breast cancer at the 17th Annual Revvin’ 4 Research Charity Motorcycle Ride presented by Heart of Dixie Harley-Davidson and Lil Bits Tavern/Alabama Blazin Bingo. Registration includes an hour-long police-escorted ride through scenic Shelby County, a T-shirt, and a post-ride meal. The ride starts and ends at Heart of Dixie Harley-Davidson in Pelham. Details and registration at revvin4research.com.

• Bolt For Breast Cancer 5K and Fun Run (Mountain Brook) – On Sunday, October 5, lace up your sneakers to raise funds and awareness for local, lifesaving breast cancer research at Bolt for Breast Cancer 5K and 1 Mile Fun Run presented by ABC 33/40 and Thrivent. Runners and walkers of all ages are welcome. Stick around for post-race fun with music, refreshments, and children’s activities including face painting and an inflatable obstacle course. Registration and info at boltforbreastcancer.com.
• Calera Goes Pink (Calera) – Join the City of Calera as they go pink to support breast cancer research in Alabama during the 15^th annual Calera Goes Pink. This city-wide event includes a golf tournament at Timberline Golf Club on Thursday, October 30 and the Calera High School vs. Spain Park High School football game on Friday, October 17. Details at caleragoespink.com.

Community Partner Breast Cancer Awareness Events

• ARC Realty “Blue Goes Pink” (Birmingham area/statewide) – ARC Realty will donate $25 for each new property listing in October while encouraging employees and agents to raise funds and awareness. ARC is also partnering with Birmingham area restaurants throughout October. Participating restaurants will donate a portion of their proceeds from their Blue Goes Pink night to their Dine to Donate campaign.
• Alabama Jeep Outfitters “Jeepin’ for a Cure” (Clanton) – Alabama Jeep Outfitters is hosting Jeepin’ for a Cure on Saturday, October 11 at McSweeney CDJR. The inaugural event will feature a Jeep show, Trunk or Treat, and merchandise sales.
• Capstone Realty “Blue Goes Pink” (Huntsville area/statewide) – Capstone Realty will donate $25 for each new property listing in October while encouraging employees and agents to raise funds and awareness.
• Charlotte Ann Dawson “One-Mile Fun Run and Walk” (Alabaster) – Charlotte Ann Dawson’s one-mile walk on October 19 at Patriot Park in Alabaster will raise funds for BCRFA.
• JC’s House of Cards (Madison) – JC’s House of Cards will be offering raffle tickets for baskets featuring a variety of products.
• J McLaughlin “Sip & Shop” – J. McLaughlin at The Summit is hosting a Sip & Shop fundraiser for the BCRFA on October 9. A percentage of sales from noon-4 pm will benefit the BCRFA.
• Lilly and Daisy Bakery (Roebuck) – Lilly and Daisy Bakery are hosting a cake decorating class on October 18, with a percentage donated to the BCRFA.
• Moe’s Original BBQ “BoobaQue” (Birmingham)– Moe’s BBQ is hosting BoobaQue on Saturday, October 4 at their Lakeview location. This wing-eating competition features live music, free T-shirts for donations of $25 or more, and a grand prize of Iron Bowl tickets.
• Pickled Pink Pickleball Challenge – Pickleball enthusiasts can sign up for Pickled Pink, pairing their passion for the game with their desire to support breast cancer research. View the website for further details on this monthlong opportunity to partner with BCRFA.
• Raggio MD Facial Plastic Surgery “Botox for Breast Cancer” (Homewood) – On October 15, Dr. Raggio will host Botox for Breast Cancer at their Homewood office. Proceeds from this injectable event benefit the BCRFA.
• Renasant Bank (statewide) – Renasant branches across Alabama are raising funds through community fundraisers and donations from the public to support the BCRFA and Alabama breast cancer research.
• Riverchase Country Club “2 Laddies & A Caddie Golf Tournament” (Hoover) – On October 5 Riverchase Country Club hosts their annual golf tournament to support the BCRFA.
• SoHo Social (Homewood) – On October 19, SoHo Social is coming together with Mudtown, The Ridge, Social  Taco, and SoHo Standard for a fundraiser and silent auction in Homewood that supports the BCRFA.
• Tameron Automotive (Hoover and Gadsden) – Tameron Hyundai and Honda in Hoover and Tameron Honda in Gadsden are donating $100 to the BCRFA for every car they sell during October.
• Wind Creek Casino & Hotel “Make a Change” (Wetumpka, Montgomery, and Atmore) – Throughout October, Wind Creek Wetumpka,  Wind Creek Montgomery, and Wind Creek Atmore are encouraged to donate their spare change, creating opportunities to give back and make a positive difference in the lives of others. All proceeds benefit the Breast Cancer Research Foundation of Alabama (BCRFA). Wind Creek Hospitality is proud to spotlight its ongoing “Make a Change” fundraiser program, a monthly initiative that empowers guests to give back to charitable organizations across Alabama and beyond. Through the Ticket In, Ticket Out (TITO) donation campaign, guests can place unused gaming tickets into designated collection drums throughout Wind Creek’s three casino properties.

Additional community events and partners participating via internal fundraisers include:

• 24e Health Club (Pelham)
• Amerex (Trussville)
• Battle Republic (Birmingham)
• Better Business Bureau Central and South Alabama (Birmingham)
• Birmingham Duplicate Bridge Club (Birmingham)
• Childersburg Elks Lodge #2295 (Childersburg)
• Crossfit Trussville (Trussville)
• Hubbell Power Systems (Leeds)
• MAGNA Kamtek (Birmingham)
• Montevallo High School Varsity Cheerleaders (Montevallo)
• Oxmoor Valley Orthodontics (Homewood and McCalla)
• Renegade Beard Club
• Samford Law Students
• St. Luke’s Episcopal SGA (Mobile)
• Steris Inc. (Birmingham)
• Talladega College (Talladega)
• University of South Alabama – Occupational Therapy Program (Mobile)
• Yoga by the Lake for Pink (Lake Logan Martin)

About the Breast Cancer Research Foundation of Alabama
Founded in 1996, the Breast Cancer Research Foundation of Alabama (BCRFA) is a nonprofit organization whose mission is to find a cure for breast cancer by funding promising breast cancer research in Alabama and raising community awareness and funding for that research. BCRFA funds promote a comprehensive approach to battling breast cancer by promoting collaborative and innovative research to help diagnose, treat, prevent, and eradicate the disease. Thanks to generous community support, BCRFA’s lifetime investment in life-saving research totals over $16 million. All funding stays in Alabama, but the impact is worldwide. Learn more about our mission and breakthroughs at www.bcrfa.org.